The great thing about this parallel comparison was that it helped us understand the true impact of our recommendation engine. Based on data collected by the brand, conversion rates were 70% higher for transactions that involved Pixibo's recommendations when compared to those that relied on the traditional sizing guide.
It goes to reaffirm the fact that Pixibo's size and fit algorithm solves one of the biggest problems of online shopping — it removes the unnecessary confusion associated with inconsistent sizing practices and cumbersome measurement tables. As a result, shoppers get to focus on the one thing they set out to do when they reach the site — to find outfits they wish to buy.
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