What all this variation in sizes and fit lead to is a great deal of confusion for online shoppers who don't have the liberty of trying out clothes before purchasing them. As a result, conversion rates in online fashion are a lot lower than other segments and range from between 1.5 to 3 percent. The problem of high returns accentuates the problem even further as a large number of purchased products are sent back, often at high cost to the seller. A high return rate is one of the biggest problems of online shopping, often accentuated during the holiday season. Reports suggest return rates of 30 percent or more are common during the holiday season. This number touches up to 40 percent for clothing. $90B of holiday shopping in 2015
was attributed to online shopping. Understandably, this is a significant area of concern for fashion brands that are looking to expand their online customer base.
It isn't surprising that poor fit is cited as the number one reason for return in the US. Retailers in the US report a return rate of between 20% and 40% for online sales
What's an intelligent solution that can take tackle the problem of size inconsistency, low conversion rates, and combat high returns?
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to find out.
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