14 - 18 OCT 2019
THIS WEEK IN RETAIL
Visual search is transforming the modern shopping experience, with 50% of purchase decisions made through images searched online. Google has recently introduced user-generated images in product reviews on Google Shopping, a feature that allows retailers to include user-generated images in product review feeds, with attempt to reach out to new potential customers through existing customers' reviews.
Augmented Reality (AR) is all the hype now, and online sneaker marketplace GOAT is definitely not sitting this one out. With the recent release of its AR "Try-On" feature on its mobile app, customers are now able to virtually try on the range of kicks that they carry, including those of the rarest and most expensive. Talk about "real-time" swag.
As part of H&M's ongoing efforts to expand its customer base and adapt to the online shift, its newest outlet brand Afound will focus more on online expansion and less on physical store expansion than previously planned. Given the online shopping spending increased a whopping 14.2%1 from 2017 to 2018 in the US alone, we don't think anyone is surprised by that decision.

1 Ali, F. (n.d.). US ecommerce sales grow 15.0% in 2018. Retrieved from https://www.digitalcommerce360.com/article/us-ecommerce-sales/
Yunqi Ye is the Content Wizard at Pixibo. Creative and inquisitive, she is the one behind Pixibo's social media and blog posts, bringing to you our latest happenings.