28 OCT - 1 NOV 2019
THIS WEEK IN RETAIL
Instagram has made shopping on its platform easier by highlighting product drops through push notifications. While the countdown sticker has been used by many brands to tease new product launches, enabling reminders can help drive conversions by targeting potential consumers who do not have the patience to refresh the page ahead of release time.
Pre-owned marketplaces are on the rise, and celebrities are riding onto the trend as well! The Kardashians have turned their fashion discards into a new business model known as the Kardashian-Kloset, a collection of hand-picked fashionable styles from the Kardashians themselves. It was such a hit that Khloe's old togs sold out immediately upon release.
Australian fashion retailer, Fashion Bunker, has announced its latest use of Nosto's A/B technology to boost purchase decisions among new online visitors by 16%. The new testing is said to be providing the brand with key insights to understand the impact of various personalised experience and content on online consumer behaviour.
Yunqi Ye is the Content Wizard at Pixibo. Creative and inquisitive, she is the one behind Pixibo's social media and blog posts, bringing to you our latest happenings.