When it comes to finding the right fit, shoppers that are in-between sizes tends to struggle the most. A company called Ministry of Supply, together with MIT's Self-Assembly Lab is trying to solve this together. They have invented a new technology to customise sweaters solely with the use of a heat gun. The heat shrinks the fabric due to the knit structure and the combination of materials used.
The Ideal scenario? - The shopper takes a size medium sweater off-the-shelf, approaches the six-axis robot (see image below), and see the sweater transform before their eyes. While there may be some delay in the launch, we still think the idea is pretty cool, don't you think?