9-13 SEPTEMBER, 2019
Top 3 Trending Words
in Fashion This Week
1. TRANSPARENCY
In the recent '2019 Fashion Transparency Index', Addias, Patagonia and Reebok were crowned top 3 highest scoring brands, but hold on, what exactly is Transparency in Fashion?

According to Fashion Revolution, backbone behind the scoring system, brands are ranked based on "how much information they disclose about their suppliers, supply chain policies and practices, and social and environmental impact." - All these information for the world to know the effects brands' manufacturing processes have on people and the environment.

Transparency for accountability - aye! We too, are strong believers of sustainable fashion, which brings us to #2.

2. CIRCULARITY
If you've been following us for awhile, we've touched on this topic! <Click here for blog post>.

Circular fashion, according to Dr. Anna Brismar (founder and owner of Green Strategy - consultancy firm specialized in circularity and sustainability issues of the fashion) is defined as apparel that is designed, sourced, produced and provided with the intention to be used and "reused" responsibly and effectively before it returns safely to the biosphere.

In the current landscape, fashion is very much a linear process with too many clothes ending up in landfills annually. That gave rise to an increase of pre-loved clothing brands to support the cause of circular fashion, one of which we have the honor of partnering with, TheNextCloset! Read the blog post above to find out more.

Image credit:https://webengage.com/blog/hyper-personalization-marketing-future/
3. HYPERPERSONALISATION
Everyone is talking about AI and ML these days, and it has made hyperpersonalisation possible - even in fashion!

Priyam Jha, Content Marketer at Webengage explained it really well, "Personalization is the incorporation of personal and transactional information like name, title, organization, purchase history etc. to your communication. Hyper-personalization goes one step further and utilizes behavioral and real-time data to create highly contextual communication that is relevant to the user."

In other words, shopper behaviour is analysed in real-time, giving them a revolutionary shopping experienced tailored just for them.

Ps: letting all readers on a little secret, Pixibo is partnering with a leading visual technology company in our upcoming new product. Be sure to follow us as we do the big reveal in the coming weeks.
Jingyi Lai is the Growth Hacker at Pixibo. She's always on the look-out for the latest in fashion and retail tech.