In today's multi-touchpoint, multichannel and hypercompetitive consumer markets, it is no longer possible to have a siloed focus on individual touchpoints. Previously, an ad or a word-of-mouth recommendation would have led a new customer to shop at an online store. Today, "the path buyers take to reach your store is no longer as straightforward," says ViSenze, "the consumer decision journey now looks like a looping circular route with several touchpoints, rather than a simple, narrow funnel.".
The customer's end-to-end experience is taking over, and we are here to make that change. By enabling retailers to reach customers at moments that influence their decisions most, we're truly proud to be part of this strategic partnership to help transform the online shopping journey.
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