Fashion tech start-up Pixibo
launched the Find Your Fit
service, an algorithm-powered size recommendation tool, in 2018. It is used by online fashion retailers including regional e-tailer Zalora and South Korean department store Shinsegae.
Co-founders Rohit Kumar, 39, and Karthik Srinavasan, 38, set up Pixibo in 2016 to use software, data and technology to help online fashion brands overcome challenges in size standardisation and fit.
In February 2021, the company launched a Try Before You Buy
service, which it offers to fashion brands to allow their customers to cart out items without paying upfront. They then try out the items at a physical store before deciding if they want to purchase.