Why does that make this partnership even more exciting for Pixibo? Well, because after a nail-biting 3-month A/B test with two other players in the market, Zalora has chosen Pixibo as the preferred technology partner across all brands and categories on their site. The partnership will make it easier for Zalora's customers to reach products that are best suited to them recommended in the optimum size and fit, across the local and international brands currently available on the site. In 2018, fashion e-commerce accounted for 20.4% of total fashion
retail sales in the United States, witnessing a steady growth since 2003. Ecommerce revenue from the sale of apparel, footwear, and accessories in the country amounted to an estimated $130 billion during the same time-period. Despite the steady growth of fashion ecommerce, the problem of high return continues to plague the online fashion industry. The average return rate for apparel rests somewhere between 20% to 50%,
peaking quite expectedly during the holiday season. What isn't surprising is that incorrect sizes are the number one reason for return.
That's where we come in.
Pixibo intelligently solves the problem of incorrect size and fit with its algorithm that analyses shopper inputs of weight, height, and age along with information about the product to deliver highly personalized style and fit advice to each and every shopper on the site. In the last couple of years, Pixibo has helped personalize the online shopping experience for thousands of customers worldwide.
The results speak for themselves. Dutch fashion e-tailer JOSH V signed on Pixibo in mid-2017 to help fix the size issue on their site. Pixibo's Find Your Fit has helped lower return rates on JOSH V's site by 23% when it is chosen to make a decision
as opposed to the traditional size-guide. In fact, 75% of their shoppers now receive a Pixibo-powered recommendation before making a transaction.