22 - 26 July, 2019
THIS WEEK IN RETAIL
FASHION/RETAIL TECH
A fashion-tech collaboration between Zac Posen, GE Additive and Protolabs takes 3D printing to the red carpet - read more to find out how its 3D-printed dresses were inspired by the concept of freezing natural objects in motion.


SUSTAINABILITY
Zara has recently announced that its collections will be made of 100% sustainable fabrics by 2025. Its 7,500 stores will also be made eco-friendly by 2019.

The LVMH x Stella McCartney partnership aims to accelerate the global growth of the brand amidst the growing conversation around sustainable and ethical fashion amongst consumers and regulators.


From an environmental standpoint, jeans are probably the most polluting apparel in the fashion retail industry. The Ellen MacArthur Foundation has pledged to help denim companies reduce waste, eliminate pollution, and implement circular manufacturing practices.

OTHER FASHION NEWS
Lululemon's success formula consists of pricing its garments at a high yet consistent price point with minimal discounting. While competitors may have discounts of at least 40%, Lululemon keeps discounting within the 20-30% threshold, even during peak sale seasons.

The second largest marketplace for sneakers, Goat, has recently announced their official launch in China. A fast growing market with over 400 million millennials, China presents a massive opportunity for Goat.

With China poised to become the world's largest fashion market in 2019, home-grown high-street brands such as Bosideng, Urban Revivo, Peacebird, Ochirly, Me & City could soon be familiar sights on high streets in the West as China's fashion industry goes international.


Yunqi Ye is the Content Wizard at Pixibo. Creative and inquisitive, she is the one behind Pixibo's social media and blog posts, bringing to you our latest happenings.