29 July - 2 august, 2019
THIS WEEK IN RETAIL
FASHION/RETAIL TECH
Reactive Reality has developed a high-quality 3D scanning solution on mobile that transforms a short video into a realistic digital avatar of the user. Its AR engine generates highly accurate body measurements to ensure that garments would fit the avatar the same way they would in real life.

Imagine having to experience the authentic and pure emotions of a soprano singer through fashion design - Braight 2.0 is built for such moments. A wearable electronics, Braight 2.0 allows for multiple basic brain frequencies to be picked up through EEG technology and translated directly into light.


SUSTAINABILITY
Vertically integrated to avoid mass production, The Fite Fashion business model minimises waste by producing pieces only on order. The small-scale, high-end fashion company also incorporates tech in its operations.


OTHER FASHION NEWS
URBN, the parent company of Anthopologie, Free People, and Urban Outfitters, has recently announced its launch of Nuuly, a new rental service. Nuuly allows its subscribers to rent from the brands from URBN's portfolio and over 100 third-party labels such as AGOLDE, Paige Denim, Alice McCall, LoveShackFancy, and more.


While its competitors are crumbling and filing for bankruptcy with more than 1,700 children's stores closed last year, the 154-year-old retailer has had 30 consecutive years of growth with new stores and expansion into new markets.


Yunqi Ye is the Content Wizard at Pixibo. Creative and inquisitive, she is the one behind Pixibo's social media and blog posts, bringing to you our latest happenings.